People love to have fun and be entertained in all that they do. Car buying is no different. The more you make the F+I experience Fun and Interactive, the more your customers will:
- engage
- relax
- listen
- buy
Menu Selling lets you put some pizazz into your presentations so customers have fun dressing up their new vehicle as well as protecting it and themselves.
Here are some ideas:
- Make your menus eye catching-ly colorful
- Include photos and videos so they are visual and entertaining
- Sit beside your customers as you present the menu on a big screen
- Serve refreshments (popcorn, fruit, candy, drinks) to help them relax and enjoy the experience
- Encourage customers to personalize their package of products and accessories
- Email a menu the next day rather than try to present it when it’s late and everyone is tired
- Use live, interactive webinars to engage remote customers in presentations on-line
Fun, interactive F+I presentations will help you increase awareness of your products, their value and your sales.
Article by Kerry Mueller, President, ONE-EIGHTY Corp.
Join us November 2nd, 2011 for our webinar, “Sharpen Your Protection Treatment Selling Skills; Menu Selling & Professional Tips“, with guest speaker, Liana Walker, Western Representative with ONE-EIGHTY Corp..
About Liana:
Liana has been involved with the automotive business for over twenty years. She entered the industry in 1991 with in a small, family owned dealership, washing cars and delivering parts. Soon she secured a position as a Warranty Clerk and then moved into an accounting role and even got her sales license and sold the odd car since this was a very small business and everyone wore multiple hats. In early 2001, this dealership decided to close its doors so Liana decided to look for other opportunities within this field that she enjoyed so much.
In 2001 Liana joined a large luxury car dealership and started work in their service department. After 2 years she moved into the sales department as the Inventory Clerk and quickly moved into a Sales Administrative position to process all sales deals for accounting and internally train all staff using ONE-EIGHTY. She took on a role of overseeing the Business Office which included monitoring and ensuring that F & I average deal profit targets were met, timely funding of all deals, and kept a smooth flow of deals to accounting. This dealership used the One-Eighty system extensively, including all commissioning for salespeople and the business office.
Liana has been a user of ONE-EIGHTY for over 8 years and the luxury dealership where she worked was one of the first and the most extensive users of this system. She has seen it’s evolution and responsiveness to the automotive sales industry first hand.
In early 2011 I Liana decided to move to British Columbia and was given the opportunity to join ONE-EIGHTY in a training and support role. She is now the western representative for ONE-EIGHTY offering training and support to all dealers. She is truly thrilled to be part of ONE-EIGHTY and looks forward to growing with them.
Tags: F&I, Kerry Mueller, Liana Walker, Menu Selling, November 2nd, One-Eighty Corp., presentations, products, Sales
