Why we became WomenCertified
We believe the auto industry as a whole is changing for the better. However, there are still preconceived notions that we are all shysters who don’t listen and will take advantage of you whether you are a man or a woman.
I am proud to say that is NEVER a thought I’ve had since I took the position offered to me at Rivershore Chrysler of Kamloops BC. Once the “OMG this is so new” feeling wore off, I was pleased to discover that internally as well as externally there seemed to be a true sense of wanting to assist everyone who came through the door. We already worked on first impressions, building rapport, investigation, presentation, negotiations and closing. The customer is looking to you for your knowledge of product and fitting those products to their needs. Its not about what WE want as a sales person but what the customer needs for their lifestyles and budget.
I believe having the seal of approval will separate us from the other dealerships we are surrounded by as well as in competition with. We know how well we do and now with the certification, it will peak the interests of women who would otherwise drive past our doors. It will provide men with the security in knowing they can send their mothers, sisters and wives to a store where the sales staff will truly look out for their best interests. Although we know we “get it”, that doesn’t mean we don’t have to maintain that level of service. It is not a flavor of the month, it is here to stay and we intend to fly that flag of approval proudly.
Since certification, I have spoken to other business owners as they arrive at our dealership for service or seeking an addition or exchange to their vehicle fleets. Although their businesses are not part of the auto industry they still see the benefits of becoming WomenCertified. I am excited by this. In the big scheme of things women shop and make decisions in ALL aspects of life. How relieving will it be if you know as a woman, either strong and independent or more mild mannered, that you are going to be treated with respect and dignity no matter what product you are considering. WomenCertified is industry changing! Like I have said all along, we are setting the bar in the BC auto industry. Keep up Ladies and Gentlemen because we at Rivershore Chrysler of Kamloops BC will not take mediocrity. WomenCertified has brought it….we have taken it..will you ?
Author: Larriena Lonsberry, Sales & Leasing, Rivershore Chrysler Ram Dodge Jeep, (250) 372-5588
Tags: auto industry, building rapport, certification, closing, customers needs, first impressions, industry changing, investigation, Larriena Lonsberry, lifestyles and budget, more customers, negotiation, presentation, Rivershore Chrysler of Kamloops BC, Rivershore Chrysler Ram Dodge Jeep, sales & leasing, seal of approval, women, WomenCertified