This is a common question today. Dealerships are always looking for new ways to attract customers to their stores. Marketing is the action behind getting people through your doors. Selling is the interaction that takes place once they arrive at your store. Traditionally, dealerships have used advertising as their primary medium to attract customers yet today there are so many other options. The greatest dilemma is how to use them effectively. Many of the resources are free to use but if you aren’t using them correctly, you are still spending money for someone’s time to manage the resources. We have posted that question in our Forum and we are seeking advice from the experts in this field. Visit the topic often for updates. For a quick link to the posts, click here (NOTE: Some of the discussions in the Forum are intended for professional discussion only and not open to the public. You will need a Profit Drivers free login to access the Forum. To register, click here.
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