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Reasons You Must Position Your Product/Service to Solve Your Client’s Problem

Step #4 – Satisfy the Need. The previous steps have set the platform to present your product/service as the solution to your customer’s problem. This is referred to as product positioning and is effortless provided you have taken the necessary time during steps 2 & 3 of The Consultative Sales System, to gather information through effective conversation: asking questions and actively listening.

Step 4 of The Consultative Sales System is the next logical or intuitive step, presenting your product/service as the solution to your client’s problem. The entire system thus far can be duplicated over and over again when meeting with a potential client. If you use these steps consistently, I guarantee you will see an increase to the number of people who will want to buy your product/service. It’s possible that some clients will purchase immediately while others may have some objections in the way that you will need to handle. More about that later though. For now, master steps 2, 3 and 4, and you will be well on your way to leading more people to purchase your product/service!

How do you like The Consultative Sales System so far? Your comments are welcome!

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6 Responses to “Reasons You Must Position Your Product/Service to Solve Your Client’s Problem”

  1. Joyce says:

    This has been a great series so far, and I’m sure the rest will be great, too.

    And I really need to follow your lead in asking for, “Likes” on FB and also including Twitter contact info…

  2. cathy says:

    It’s a process, Joyce. I’ve been stumbling along with these posts and just now, starting to publish my own articles to FB and Twitter (with hashtag). After all, that’s how many learn best (including myself), by trial and error, and watching our peers.

    I really do like the sales system. I was terrified of sales way back when I started selling cars in 1999. To ask a customer if they would like to buy today was about as safe as walking in the middle of traffic during rush hour! This too was a trial and error process for me. Hopefully others will implement these steps so their business can flourish!

  3. Eveliina says:

    This is a great series Cathy! Thank you!

  4. cathy says:

    Thank you, Eveliina! Thrilled to be part of your October blogging event, inspiring these posts.

  5. [...] this point, go back to step #2 and ask more questions to unveil the root of their needs/problem); 4/ You’ve positioned your product or service as an ideal solution to their problem (satisfied their [...]

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