Let’s put your career into perspective.
Take the # of vehicles your dealership sells each month, on average (for the purpose of this exercise, we’ll use 50 but to determine your own responsibility formula, use an accurate # that’s applicable to your store).
Now take the average price of the vehicles you sell each month. For a new car franchise store, the average vehicle price is approx. $32,000-ish. (more…)
Products offered in the business office at an automotive and RV dealership have tremendous value to customers and it’s important that your salespeople fully appreciate this too. Fair enough, they are focused on selling the vehicle which usually leaves little interest, if any, towards the success of business office product sales. The result is a breakdown in the relationship between the salesperson and the business manager. A few things that will help remedy that: (more…)
There are always so many opinions to listen to, sometimes it’s difficult to know whether spending more money on website traffic would really get you more customers. As with anything, it depends on who you listen to and what their agenda is. This article puts a new perspective on this topic, one you may not be hearing from the service providers of SEO and other related services that promise to drive more traffic to your website and ultimately of course, to your dealership. Read the article at Drivingsales.com, click here.
Traditionally, your dealership relied on traffic coming through the showroom door. With the onset of internet inquiries, you now have a new “door” for customers to enter through. In fact, you now have three traffic doors: the showroom; by internet; and by phone. Of utmost importance, every customer must be treated exactly the same, regardless of which “door” they came through. Have a process set-up for each internet inquiry and be certain it duplicates the steps taken with (more…)
June Survey Results Reveal That Most of Us Want MORE SALES!
Tuesday, August 24th, 2010These results speak clearly that most of us face the same challenges…primarily that we need more vehicle sales!
#1/ We asked: What is the biggest challenge you face in your career?
You said (based on total # of respondents):
Need more sales 76% (more…)
Tags: available, biggest challenge, career, challenges, concern, dealership, discussion, drive traffic, expert, forum, generate leads, income tapped, internet resources, more customers, new topic, other, other responses, other topics, overcome, paperwork, post comments, processes, questions, reply, respondents, results, sales forum, Social Media, staff turnover, statistics, store, suggestions, survey results, systems, tips, training, vehicle, vehicle sales, websites
Posted in News | No Comments »