Traditionally, your dealership relied on traffic coming through the showroom door.  With the onset of internet inquiries, you now have a new “door” for customers to enter through.  In fact, you now have three traffic doors:  the showroom; by internet; and by phone.  Of utmost importance, every customer must be treated exactly the same, regardless of which “door” they came through.  Have a process set-up for each internet inquiry and be certain it duplicates the steps taken with (more…)