Menu Selling systems have grown in popularity over the past several years.  The question is, are they really effective at helping you increase profits in the F&I office?  The answer is “YES” if you use the sytem correctly and consistently…and the answer is “NO” if you use the system improperly or inconsistently.  Menu selling is a tool to help you close sales, it is not a replacement for an energetic, enthusiastic F&I / Business Manager!  Rebecca Chernick of CCI Learning Center has extensive experience with menu selling – she has written an excellent article about this closing tool – click here to read it.